It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan?
In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. It consists of 6 steps that are guaranteed to uncover new opportunities:
Choose The Right Audience- Know All About Your Audience
- Create Content That Your Audience Needs
- Make Offers They Can’t Refuse
- Have Conversations
- Collaborate With Your Sales Team
My chapter is only 1 of the 10 chapters in this book. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing:
- Jill Konrath: Candid Letter from Sales to Marketing
- Craig Rosenberg: Process, People, and Content: The Keys to Success with Marketing Automation Technology
- Jeff Erramouspe: You Need Good Technology, But…
- Sue Hay & Cari Baldwin: Supercharge Your Demand Generation with Marketing Automation
- Andrew Gaffney: Focus on the Marketing Metrics That Matter
- Ardath Albee: Use Content Intelligence to Drive Pipeline Momentum
- Robert Walmsley: Why Marketing Automation is a Must-Have For Every B2B VP of Sales
- Brain Massey: Conversion Stack: Marketing Automation for Performance Marketers
- Jonathan Block: A Roadmap to Marketing Automation Success
So a great guidebook, chock-full with valuable advice on marketing automation and lead management. Download it here.
